How to rank your website in Google

Posted by on August 31, 2020 in Marketing Strategies/SEO Tactics

Mentioned resources: Guide to hiring a marketing firm Moz Beginner’s Guide to SEO Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms.  Today we’re going to talk about how to rank your website in Google. Challenges Now, if you’re watching this video you probably have a few challenges: You’re not getting enough traffic from the search engines to feed your…

HTTP status codes for SEO

Posted by on June 16, 2020 in SEO Tactics

As an SEO professional, you know that crawling and indexing is imperative to SEO success. You should also know that the status codes your pages return to search engines can hurt or help your rankings, especially when things move around as they tend to do on websites. What we’ve collected here are the main HTTP status codes that everyday SEOs (and webmasters and website owners) need to know so that you don’t hurt your SEO. 200 – Ok The 200…

eCommerce SEO in 2021 – 8 steps to improving your SEO performance

Posted by on April 2, 2020 in Marketing Strategies/SEO Tactics

How do you do ecommerce SEO in 2020 and especially during crisis times? We’re in a crazy time right now, and reality is that it likely won’t be over any time soon. A lot of businesses are hurting, especially location-based businesses relying on foot traffic through their doors. But the truth is also that ecommerce buying is way up because of that. It is a good time to be in ecommerce! Crazy times like this also lead to opportunities. Not…

How to create an SEO action plan in 2021

Posted by on December 5, 2019 in Marketing Strategies/SEO Tactics

If you haven’t experienced growth in your SEO traffic over the recent past, you may be asking yourself how you can correct that and start driving more results through SEO. As you may know though, SEO has many components and can seem very overwhelming if you’re not an SEO expert. Fortunately though, it doesn’t have to be. When SEO is focused down to its essence, it’s pretty simple and involves three main areas to consider: Technical SEO Content Links/promotion When…

What is an Enterprise SEO Strategy?

Posted by on June 18, 2019 in Marketing Strategies/SEO Tactics

SEO is what most sites live by. A good SEO strategy is the difference between a site being discovered by the masses versus being buried under the rubble. With the growing amount of competition on the web, it’s increasingly important for anyone who has a web presence to use the right SEO strategy. When you’re working as part of an enterprise, implementing the right SEO tactics becomes even more crucial. However, enterprises have many layers, often making it challenging to…

How to do an in-depth holistic SEO audit

Posted by on April 2, 2019 in Growth/Marketing Strategies/SEO Tactics

Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in our organic growth but don’t know where to start” or “we’ve seen a drop in our organic traffic but don’t know how to get it back.” If this is you,…

Subdomain vs subdirectory – what’s best for SEO?

Posted by on February 28, 2019 in Marketing Strategies/SEO Tactics

A few years ago, I was leading marketing on We were dramatically increasing our content production, but we were still on an old blog platform (TypePad. In 2013.) and our content wasn’t getting traction. In the first month I was there, the blog received ~60 visits. In the last month I was there (18 months later), it received ~60,000. While we did a lot of things (cranked up content production, actually started doing keyword research to inform content, hired…

How many keywords should I try to rank for?

Posted by on October 2, 2018 in SEO Tactics

Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like to say that “Good SEO is good strategy combined with a consistent budget applied over time.” SEO can be very hard when this…

How to rank higher in Google – 7 SEO tactics that work

Posted by on July 13, 2018 in SEO Tactics

Looking for a new digital agency that can accelerate your SEO results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. The SEO world is ripe with advice and people giving you “weird tricks” to help you rank higher on Google. Unfortunately, for the non-SEO professional this can be incredibly overwhelming and oftentimes quite counter-productive to actually ranking higher! So what’s a person to do?

How to create a killer content pillar

Posted by on June 7, 2018 in SEO Tactics

Whether you’re working for a small business or publisher, what you’re often looking for is a sustainable source in growing their business or traffic. Blogging is well-known and with content being channel agnostic, it’s important to change your approach based on the changing trends and platforms that serve your audiences. So with this, it’s worth noting the fact that social sharing has declined by 50% in the past 3 years and that Google’s dominance in driving referral traffic to the…

What do Google’s new expanded meta descriptions mean for your business?

Posted by on December 19, 2017 in Growth/SEO Tactics

If you follow the SEO industry at all and care about organic traffic to your website, you might be aware that Google confirmed that they are making meta descriptions almost twice as long as before. They said to Barry Schwartz over at SEroundtable/SearchEngineLand/RustyBrick: We recently made a change to provide more descriptive and useful snippets, to help people better understand how pages are relevant to their searches. This resulted in snippets becoming slightly longer, on average. When you search my brand…

What is anchor text and does it still matter in SEO?

Posted by on November 28, 2017 in Growth/SEO Tactics

Misinformation runs rampant in the SEO world. Back before Google’s Penguin algorithm launched on April 24th 2012, link building was easy and relatively safe. If you built too many exact match anchor text links, the worst that would happen to you was that you’d rank better. After April 24, 2012 when Penguin was released to target manipulative link building, the industry changed. Many SEOs have become scared of acquiring links for clients that contain the words for which they are…

Why “SEO Keywords” don’t matter and what to do instead

Posted by on November 7, 2017 in Marketing Strategies/SEO Tactics

If you’re an SEO reading this, the point of this article is to communicate this: businesses should hire an SEO consultant/agency to help them out with the full research, guidance around writing things that rank, and promotion. SEOs don’t just insert keywords into articles that are already written. Often when I am speaking with business owners or marketing managers about SEO and content marketing, I hear some version of this: We have the industry knowledge, but we need someone to…

SEO tips for eCommerce businesses to stand out online

Posted by on August 24, 2017 in Marketing Strategies/SEO Tactics

If you run an ecommerce business, you get how important and hard it is to stand out online. You may be selling artisanal chocolate bunnies, but you’re still competing against sites like Amazon in the search results. So how do you set yourself apart? How do you get that click from the search results even if Amazon/Walmart/competitor is outranking you for that coveted #1 or #2 position? Free five step ecommerce SEO framework Struggling to focus your ecommerce SEO efforts?…

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer segments, how you’ll make money, who you need to hire and when, and so much more. Trust me, I’ve been through all of it over the last two years running…

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we have to do things that are risky for other reasons. Maybe politics is at play and you were not involved in the decision. Or maybe the UX team has made…

Information Architecture for SEO

Posted by on May 25, 2017 in Growth/SEO Tactics

I work on a lot of large websites. Most of the time when I am brought in to work on one of these sites, whether a content site or a marketplace (similar to ecommerce), one of the biggest changes I can make is fixing their site’s information architecture. That’s what we are talking about today.

51 Ways to Drive Traffic To Your Site in 2021

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new visitors to your site and keep old visitors engaged with your content. Here are 51 ways to drive and increase traffic…

MapQuest Getting Star Results from Yelp Reviews?

Posted by on March 3, 2017 in SEO Tactics

I’ve been in SEO for a long time and seen a lot over the years. Panda rolled out about a year into my career, then Penguin, then all the other amazing algorithm changes we’ve learned to roll with over the years. As Marshall Simmonds of Define Media Group says, “That right there is job security”. I’ve also seen Google slap down different tactics that seem to be gaming their algorithm unfairly. We’ve seen them allow and then drop emojis, remove and add stars…

Why Meaningful Content Writing Matters For SEO

Posted by on February 1, 2017 in SEO Tactics

In the modern age of search engine marketing, quality content matters more than actually having content at all. Otherwise, you’re just filling up space on a web page that has no meaning.

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