Last updated: Dec 2024
In today’s digital age, content marketing has become a vital component of any successful marketing strategy. It involves creating and sharing valuable and relevant content to attract and retain a target audience, ultimately driving profitable customer action. However, creating effective content marketing strategies that yield positive results can be challenging, especially for businesses without in-house expertise. This is where working with a content marketing consultant comes in handy.
A content marketing consultant is a specialist who provides tailored advice, guidance, and solutions to help businesses develop and execute effective content marketing strategies.
If you don’t know where to find the best content marketing consulting services, don’t worry — that’s where Credo comes in.
Finding the right Content Marketing company to work with doesn’t have to be a long and frustrating experience.
Since 2015, we’ve helped 6,500+ companies save days of time by connecting them with digital marketing companies that get results. Our personalized and proven process is built to help you find the right Content Marketing company to work with fast, so you can get back to marketing.
You can rest easy knowing that all companies listed on this page have passed our 28-point and 3-step vetting process, which means they have proven experience solving the exact pain points you have around growth and marketing.
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Depending on whom you ask, creating content – that is, blog posts, services pages, press releases, and such – with Google in mind can be an extremely important thing to do or a terrible thing to do.
Those who would call it important are likely thinking along the lines of using your website content to show Google that your page (and your company and website) are relevant to certain keywords. If you create your content in a way that makes it easy for Google to read, you have a better chance of showing up in search results when someone searches for what your page discusses.
On the other hand, the critics of SEO-focused content creation would argue that by creating content “for Google,” you’re sacrificing the actual informational value and natural readability for a real live human. Compare these two short paragraphs:
Example 1: “Looking for men’s basketball sneakers? We have the best men’s basketball sneakers from Nike, Adidas, Puma, And1, and other top men’s basketball sneakers brands.”
Example 2: “Looking for an advantage on the court? Check out our selection of men’s kicks, including the freshest styles from Nike and others. Get ready to break some ankles!”
Both examples are approximately the same length. Both deliver the same basic message. But Example 1 sounds unnatural, with that same keyword phrase (“men’s basketball sneakers” forced into the text three separate times, along with the SEO-favorite term “best” and a number of specific brand names. Will Google know what your page is about? Yes, it’s pretty obvious. Will someone be excited to read it? Meh.
Example 2 is much more natural sounding. A human looking for men’s basketball sneakers will read it and understand it, and likely they will be confident it was another human, not a robot, who wrote it. But what happens to your SEO when you’re not maximizing the use of specific words and phrases people might be searching for on Google?
In the earlier days of SEO, this was a real concern. Google (and other search engines) really did give preferential treatment to content that more closely matched the exact searches people were doing. That’s where this whole trend shown in Example 1 started. Fortunately, the logic and technology behind the algorithms has evolved.
Without getting into the SEO jargon and acronyms like EAT, NLP, and BERT (feel free to ask for more info), Google & co. are much, much better at figuring out what content is about even if it uses different wording than what the user searches. In fact, it’s in Google’s best interest to serve its users the content most likely to provide the information they’re seeking, so if your naturally worded blog post does a better job of that than someone else’s robo-nonsense, you’ll rank better — on that specific factor anyway.
There are still a lot of other considerations when it comes to optimizing your website and content. Highway One Marketing Marketing believes in making your website experience ideal for your users first, and then giving Google some extra hints and information when and where it’s effective and won’t sacrifice quality.
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Our team does the hard part of vetting consultants for you. We have experience verifying top content marketing consultants through our meticulous vetting process. Our exclusive endorsement of top-tier consultants is based on a thorough evaluation of their results, professionalism, and cultural compatibility.
At Credo, our process involves rigorous screening procedures, which encompass conducting phone interviews, evaluating previous work, reviewing social media platforms, and checking testimonials. We leave no stone unturned, ensuring that all aspects are meticulously examined to guarantee the competence and excellence of our partner consultants and businesses.
We understand that finding the right fit is not solely determined by the quality of the consultants. As such, we conduct a thorough analysis of your company culture and requirements to ensure that we find a consultant who possesses the expertise to excel at your specific business and matches your company’s unique needs perfectly.
If you’re ready to finally find the right company to work with that has years of proven experience, use the form on this page to get started!
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