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Need to grow your SaaS company with sustainable and growing traffic through search engine optimization (SEO)?

Then this guide is for you.

I’ve personally worked with dozens of SaaS companies to help them grow through sustainable SEO. Now Credo focuses on helping SaaS (and other) companies get connected with the agencies who have not only the expertise to point you in the right direction, but the scale to do some of the work to get you there faster.

This guide is divided up into chapters that you should go through in order, starting with technical SEO and ending with tracking success and actually getting SEO done within your company. Read it like you would a novel.

The goal is to give you the knowledge you need to grow your company through SEO yourself, and if you’re wanting to work with an agency to make it go even faster then we can help you there.

SaaS SEO has its own plusses and minuses, advantages and challenges, over SEO on other types of websites. What works on ecommerce sites does not necessarily work on SaaS site, but that doesn’t mean SEO doesn’t work for SaaS companies. In fact, many of the best SaaS companies grow through SEO.

SEO for SaaS means not only targeting the exact keywords that people will search to find your product, but also using content marketing to expand the topics your site covers so that you can capture those searchers who are looking for answers but don’t know that your solution exists. That’s why you built your SaaS, right? To solve a problem not previously solved.

But since SaaS is still a relatively nascent type of business and many are not known, you have to leverage SEO in smart ways to make your company grow.

But you can do it. This guide will help.

This page last updated on December 15, 2021 by John Doherty

John Doherty

I am the founder of Credo. With 14 years of SEO and digital experience across agencies and in-house, I've worked with some of the largest websites on the internet to drive growth. Since 2015 I've helped over 6,000 companies and 250 agencies grow via better hiring and marketing practices. I live in Denver Colorado with my wife, daughter, and dog. I am an entrepreneur, speaker, writer, skier, and traveler having visited 47 US states and planning to visit every continent on Earth. You can find me on Twitter and LinkedIn.

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