Partner type Agency
Location Philadelphia PA
Specialty Acquisition Marketing For E-commerce and Service Busineses
Company size 2-5
Hourly rate $175

32 Points Marketing was founded by Michael Abolafia in order to help mid-sized businesses grow their online sales through comprehensive digital marketing strategies. With more than 15 years in the online retail space, Michael has a breadth of experience and a network to help clients overcome business challenges affecting growth. Unlike many consultants, Michael has spent his career on the client side, so he has walked in your shoes and understands the challenges and obstacles that you face each day. When engaging with 32 Points, we will become an extension of your team as a strategist and coach. Our experience and network will allow you to grow at a pace that you would have not otherwise achieved.

Services & Experience

Marketing services
  • Amazon Advertising
  • Amazon PPC
  • Bing Ads
  • Digital Marketing
  • Facebook Ads
  • Google Ads
  • Google Shopping
  • Instagram Advertising
  • PPC Advertising
  • Whitelabel PPC
Secondary Services
  • A/B Testing
  • Ad creative
  • Content Audit
  • Creative
  • Digital Strategy
  • Marketing Audit
  • Marketing Strategy
  • PPC Audit
Software experience
  • Bing Ads
  • Google Ads
  • Google Analytics
  • Google Partner
  • Google Premier Partner
  • Google Shopping
Business types I've worked with
  • Direct to Consumer
  • eCommerce
  • Physical Products
  • Professional Services
Business models I work on
  • B2B
  • B2C
Verticals I've worked in
  • Apparel & Accessories
  • Automotive
  • Beauty & Cosmetics
  • Construction
  • Consumer Goods
  • Dentists
  • Digital Marketing
  • Doctors
  • Flooring Contractors
  • Furniture
  • Gadgets
  • Health & Beauty
  • Health & Wellness
  • HVAC
  • Jewelry stores
  • Landscaping companies
  • Lawyers
  • Massage
  • Opticians
  • Optometrists
  • Pest Control
  • Plumbers
  • Professional Services
  • Wedding venues

5.0 (out of 5)

5.0   verified
32 Points are a pleasure to work with

I have collaborated with Michael & team over the last few months in supporting a client I have and their efforts with paid Facebook ads. He is great to have in strategic discussions, easy-going, and maintains a positive attitude even during the occasional tough situation. I’d recommend him to others.

5.0   verified

Michael Abolafia has been extremely helpful in growing my online auto parts business across various e-commerce platforms….Google, Amazon, Ebay, new websites. He’s definitely an expert in this field. He’s very good at planning and executing, a rare combination.

Beyond digital marketing, Michael is a very well-rounded strategic thinker. It’s essential for me that a partner in this area be efficient and can communicate very clearly. Michael is very responsive, get’s to the point and moves on to the next topic. In a nut shell, he’s knows his stuff and is very easy to work with. Would give more stars if I could!

5.0   verified
More than I Expected

Michael provides Green Lawn Fertilizing / Green Pest Solutions invaluable marketing insight. He takes the time to review and really get to know our business and made a deep dive into what I identified as problem areas with our digital marketing. In his first visit to our office he identified the issue with our Google Adwords campaign settings that neither I or Google support could figure out and was absolutely driving me crazy. When reviewing our 2016 planning he had at least a dozen game-changing ideas for how to better optimize our current digital strategy as well as new opportunities that we were not taking advantage of. Michael is professional, easy going and a pleasure to work with.

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