Location Orange County CA
Brian is the founder and head auditor for House of Search, a search marketing audit company based in Orange County, CA. He has been a part of the search marketing industry for over 15 years.
He cut his teeth managing search campaigns for Yahoo! back in 2005 for clients like the NHL and Equifax. He dove head-first into SEO in 2008 doing SEO work for UCLA and Disney Shopping.
In 2008 he performed his first SEO Audit using an audit template he created on his own. He discovered not only an extreme enjoyment of audits, but that they actually drove new real revenue for businesses. He now performs several types of in-depth audits, including analytics, backlink, and local audits.
Before forming his own search marketing company, Brian built his expertise with the following roles:
- SEO Strategy consultant for Myers Media Group, an enterprise SEO software platform, working with clients including Expedia, Travelocity, AirAsia, Advance Auto Parts, and more.
- 3 years at Yahoo! Search Marketing, managing paid search campaigns with 7 figure budgets, and helping to launch Panama in 2007, their (failed) play against Google AdWords (not my fault!).
- Wrote the entire product SEO taxonomy for the new DisneyShopping.com in 2008.
- Part of two-man team that drove 150% organic search traffic increase to Break.com and associated blog properties like ScreenJunkies.com, MadeMan.com, and more from 2009 to 2011.
- Built out a six-person SEO team for a B2B marketing agency in Orange County. Drove 2MM new organic visits and $10MM in revenue to clients over four years.
- Performed SEO audits that have driven a 142% increase in organic traffic to the web’s largest net worth website, CelebrityNetWorth.com.
- Developed proprietary audit process and documentation that is in a constant state up updating, month after month.
Brian lives with his awesome wife, Angela, their two achingly good-looking children, and a Boston Spaniel that eats flies. When not doing SEO work, you can find him playing the drums, visiting family overseas, and BBQing almost non-stop.
Services & Experience
Marketing services
- Analytics
- Content Marketing
- Digital Marketing
- Local SEO
- Marketing Strategy
- Search Engine Optimization
- SEO Site Audit
- Technical SEO
- WordPress Development
Secondary Services
- A/B Testing
- Analytics Audit
- Backlink Audit
- Content Audit
- Content Creation
- Content Development
- Content Strategy
- Customer Research
- Digital Strategy
- Google Tag Manager
- Keyword Research
- Marketing Audit
- Marketing Strategy
- SEO site migration
- SEO Strategy
- Technical SEO Audit
- Website Audits
Software experience
- Ahrefs
- Drupal
- Google Analytics
- Google Tag Manager
- HubSpot
- MailChimp
- Moz
- Moz Local
- Screaming Frog
- Semrush
- Shopify
- Squarespace
- Wix
- WooCommerce
- WordPress
Business types I've worked with
- Agencies
- eCommerce
- Enterprise Software
- Fortune 500
- Lead Generation
- Marketplaces
- Nonprofits
- Online Training
- Platform As A Service
- Professional Services
- Retail
- Service
- Software As A Service (SaaS)
Business models I work on
- B2B
- B2C
- Enterprise
- Franchise
- Inc.
- Mid-Market
- Non Profits
- Small Business
Verticals I've worked in
- Apparel & Accessories
- Automotive
- Cannabis
- Clothing
- Construction
- Consumer Goods
- Custom Home Builders
- Digital Marketing
- Employment
- Enterprise Software
- Financial Services
- Food & Beverage
- Health & Wellness
- Hospitality
- HVAC
- Kitchen and Bathroom Remodelers
- Non-Profit
- Pest Control
- Professional Services
- Travel
- Universities
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