Craig Harkins has passed Credo's 28-point vetting system, including a personal phone call with our team. They are part of our elite network of digital marketing pros.
Highly-skilled digital marketing professional with emphasis on Search Engine Optimization. Extensive experience as a Product Manager with expertise in marketing and sales. Managed strategic and tactical lifecycle of consumer and business product lines.
I currently lead global SEO strategy at InterContinental Hotels Group (IHG) to drive organic revenues and help deliver sales at controlled costs through organic channels (local and natural SEO). Our focus on delivering a structured approach to website improvements and content creation assists in traffic growth and visibility in the search engines. With our focus on global operations and translations, we deliver a multi-lingual and multi-brand site through multiple search experiences in 100 countries to support over 5,500 locations.
In my spare time I assist coaching baseball teams for my 3 sons and have an expanding interest in youth sports programs, sport psychology, and the application of sports performance practices back to the business world (and vice-versa.)