Last updated: Feb 2025 New to programmatic advertising? Well you’re off to a great start in discovering how this marketing avenue can be useful to nearly any business. Programmatic advertising refers to the automated buying and selling of digital advertising inventory using software and algorithms. It is a process of using technology to purchase and place advertising inventory in real-time, based on the data-driven insights about the target audience and the value of the ad placement. In programmatic advertising, advertisers and publishers use a demand-side platform (DSP) and a supply-side platform (SSP) to buy and sell ad inventory. Advertisers use DSPs to purchase ad inventory, while publishers use SSPs to sell their inventory. Programmatic advertising uses data and algorithms to optimize ad placement and targeting. It allows advertisers to target specific audiences based on demographic data, behavioral data, location data, and other criteria. It also allows advertisers to track the performance of their campaigns in real-time and adjust their strategies accordingly. This ad strategy includes a variety of ad formats, including display ads, video ads, native ads, and audio ads. It has become increasingly popular in recent years, as it allows advertisers to reach their target audiences more effectively and efficiently than traditional forms of advertising. Here are some benefits of programmatic advertising:
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We’re a digital marketing agency specializing in SEO, Paid Search & Online Display Advertising to drive traffic and increase conversions. Our team works with clients of all sizes, from “mom and pop” eCommerce shops to global brands. Founded in 2015 and headquartered in Milwaukee, WI., we’re passionate about what we do, who we work with and providing results.
Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
Jordan Digital Marketing is a fully-remote digital marketing agency specializing in paid acquisition and organic growth (SEO, content, and social media). Our proven processes of media testing and optimization achieve custom business goals with best-in-class efficiency. We work with a variety of clients, from early stage to enterprise, across B2B, SaaS, eCommerce, healthcare, Fintech, and automotive to name a few, and our clients have racked up achievements including successful exits, acquisitions, and over $2 Billion in funding.
Delivering Expertise in Marketing, Creative, Technology, & Growth. A Snap in Growth Partner We are a team of brand-side marketers, entrepreneurs, and creatives focused on driving growth for high-impact brands. What does that mean? By hiring Function Growth, your brand gets access to its own team of growth experts that operate as an extension of the company. No inflated agency fees, none of the risks of hiring FTE; all the benefits of a full growth department with aligned economic incentives working…
We’re a digital marketing agency blazing new trails to disrupt advertising. We focus on innovative new channels you can’t get anywhere else. With offices in New Orleans and Jackson, MS, we are a leading full service agency with groundbreaking ideas. We’re boots-on-the-ground to make your marketing strategy run like a machine. We are constantly on the cutting edge of what’s new in advertising – optimizing our strategies around the ever-changing landscape of advertising. We also help you develop a brand that…
Trust Digital Marketing are a highly experienced digital marketing agency based in Colchester, Essex that are trusted by their clients to consistently deliver positive results that aid online business growth. We offer a range of clearly priced digital marketing services which include SEO, PPC, CRO, Digital Performance Auditing, Content Marketing and Digital Marketing Consultancy. Contact Us today to discover how we can help increase your online visibility and improve the results of your digital marketing campaigns.
We’re a digital/growth/performance marketing consulting agency that doesn’t believe in buzzwords, hype, and cookie-cutter tactics. Instead, we like to keep things simple by analyzing each brand and creating unique tailor-made plans for our clients.
Digital Authority Partners is a creative, data-driven Content Marketing agency that provides solutions to grow your business. We will help you grow your business. Guaranteed. Contact us at (312) 600-5433 to discuss how we can help. We specialize in: SEO – Achieve exponential organic growth on Search Engines PPC – Instantly reach and engage with your target audience Web Development – Achieve massive success with an optimized website. Our results speak for themselves: 800% average increase in organic visitors within…
Campfire Digital helps companies improve their online presence and boost customer engagement using integrated marketing campaigns. We coordinate everything into one cohesive system that will bring you more potential customers and help you communicate with them more effectively than ever. Campfire Digital is one of Colorado’s fastest growing Internet marketing companies with a fresh perspective on social media and search engine optimization. Yes, there are many digital marketing companies out there, but Campfire Digital stands out through the creation of customized…
fuze32 Marketing is an all-in-one marketing agency that provides custom marketing campaigns designed to meet your company goals. fuze32 is a full-service advertising agency from concept to completion. We work as a team to fully understand your goals and industry, do the research to verify our strategy, and together determine which strategic and creative ideas will work best for you. We have experience coordinating fully integrated marketing campaigns. Success requires strategy, consistency, data-tracking, and a results-oriented approach. Clients we work…
Founded in 1986, Elevato is an industry leader in digital-first solutions. What started as a web development company, evolved into a team of digital marketing and engineering experts on a mission to create premium solutions for the client’s digital presence. Through the combination of talented individuals, abundant resources, and in-depth knowledge, we are able to handle any web-based project. From backend development to paid media ads, design, multimedia, and everything in between, Elevato excels at ALL THINGS WEB. At Elevato,…
RankHammer was founded by a pair of long time digital marketing professionals who met working in one of the most challenging verticals for SEO. Steve came from a background of engineering and big brand marketing, while Nathan had experience in programming and big advertising agencies. The unique combination of the leadership team has allowed them to bring strategic solutions to businesses of all sizes as well as implement them. We specialize in challenging problems with a technical component, particularly where…
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Programmatic advertising can be used regardless of industry because it is a highly targeted and data-driven approach to advertising. Programmatic advertising allows advertisers to deliver their message to specific audiences based on a wide range of data such as demographics, interests, behaviors, and geolocation. This means that programmatic advertising can be effective for a variety of industries, from retail and e-commerce to healthcare and finance.
For example, a retail brand can use programmatic advertising to target audiences who have shown interest in their products, such as people who have visited their website or added items to their cart but did not complete the purchase. A healthcare provider can use programmatic advertising to reach patients who have searched for specific health conditions or symptoms. A financial institution can use programmatic advertising to target audiences based on their income, credit score, and other financial data.
In each of these industries, programmatic advertising can be used to target specific audiences with precision and efficiency, making it an effective and cost-efficient way to reach potential customers.
Additionally, programmatic advertising allows for real-time optimization and data-driven decision-making, making it adaptable and effective for any industry.
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