What is a meta description?

The meta description is a tag that goes in the <head> of your webpage and appears in Google’s search results to entice the user to click through to your website. It is not used in Google’s ranking algorithm, but the searched terms will be bolded if included in your meta description.

Meta description

What does a meta description look like?

Here is an example of a meta description:

<meta name=”description” content=”Looking for an SEO consultant or agency? We have the best vetted consultants and agencies, ready to take your business to the next level.”>

Here is an example of a meta description in Google search:

meta description

The meta description shows underneath the