I received an email late last week from someone looking to hire a consultant, and it frustrated me so much that I did this video about it. If you’re a business trying to hire, make sure you watch to the end.


  • Don’t use the shotgun approach. You’ll only get replies from those struggling to get clients;
  • Don’t play power games. A high quality engagement will be a partnership, not an outsourced packaged solution. Engage in conversation, not power dynamics.
  • Go somewhere other than Credo if you just want someone to do your work. If you want someone to really help you grow, click the green Find A Marketer button up top on Credo.