Looking to improve your backlink outreach strategy? Click here to get matched with specialized SEO agencies. Backlink outreach is the process of reaching out to other websites and asking them to link to your website. This is a cornerstone of SEO (search engine optimization), as link building can help your website rank higher in search results. However, traditional link-building outreach can be time-consuming and ineffective. Larger websites are bombarded with backlink requests, making it less likely they even open your…
Looking to hire specialized real estate digital agencies to streamline and improve your SEO strategy? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. If you’re a realtor or in the real estate business, you know that lead generation is everything for your brand. And if you want to generate leads online, you need to make sure your website is optimized for search engine visibility. Unfortunately, many real estate professionals…
Looking for a new digital agency to streamline and improve your SEO content strategy? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. A question SEO (search engine optimization) specialists often get asked is “should I create fresh content specifically for SEO?” Generally, what most people really want to know is how publishing fresh content on their site impacts their overall SEO. To be honest, this question is spot…
Looking for a new digital agency that can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. As an ecommerce marketer, you’re probably well aware that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes from organic results and only 4% goes to PPC. And yet, many companies invest way more into…
Looking to improve your SEO? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. As a business owner, it’s important to understand the massive benefits of using SEO website crawling and auditing tools. With these SEO tools, you can identify where your largest areas of improvement lie, how the search engines are accessing your site, or identify gaps in your…
One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? There are many variables to take into account when considering the best Content Management System (CMS) for your small business’ company website in addition to SEO. Key considerations include: Maintenance and maintainability; Customization; Ease of use However, SEO is absolutely a consideration that you should take into account for your website. SEO needs to be a cornerstone of your…
Dear SEOs, Have a seat. It is time for a chat. Look, I get it. Backlinks are still the currency of SEO. You can’t rank well if you don’t have good links to your website. Endless words have been spilled onto the internet talking about link building. By this point, thousands of conferences have focused solely on this all-important strategy. Shoot, my old colleague Paddy literally wrote the book on link building. I’ve done spent over a decade link building and…
B2B SaaS has grown in popularity steadily since the early 2000s. With that growth, industries have become more competitive, making SEO rankings in Google’s search results (SERPs) harder and harder to come by. But gone are the days of quick SEO tricks and hacks to get a first page or top rankings. As search engines have matured, it has become harder and harder to get and maintain top rankings. Today, you need a holistic SaaS SEO strategy and approach that…
Building links is one of the hardest parts of SEO, and you probably know that the best links — links that help you rank — come from authoritative websites that are hard to get mentioned on. It is indeed possible to get mentioned on these sites, though. And it doesn’t necessarily involve hiring an expensive PR firm to pitch your story. Let’s be honest — most companies don’t have a good story to tell. They’re doing great work and delivering…
Webpage rot is part of the reality of the internet. A study in 2003 found that 2% of the internet went away every week, and a 2016 study found that 66.68% of domains that ranked in the top 30 in Google were nowhere to be found in 2015. Content attrition like this is natural, but it also has SEO ramifications. Search engine optimizers (also known as SEOs) love talk about 404s and fixing them, so much so that they’ll be…
Websites are constantly changing, which means that pages on the internet come and go. As early as 2003, a study found that 2% of the internet was disappearing every week. Another study found that 66.68% of domains that ranked in the top 30 in Google in 2010 were nowhere to be found by 2015. Because the internet and websites are fluid, content gets lost. If you’re actively working on a website, adding pages and links and new features, then this…
Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…
This post was written by Sean Smith of Simple Tiger. Check them out today if you need SEO/content/inbound marketing help! I’ve worked with over 35 ecommerce sites on multiple different CMSs; from well-known and widely used, to exceptionally niche. This includes working with: Drop shippers, Health supplement companies, Clothing companies, Florists, iPhone case companies, MacBook decal companies, Floor tiling companies. Each time, without fail, they share the same problems. There is no exception. Regardless of your industry or vertical, if…
Looking for a new digital marketing agency that can accelerate your results and get you more website traffic? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. [This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2023.] You…
What are HTTP Status Codes? A Hypertext Transfer Protocol, or HTTP, status code is a server answer to a browser request. For instance, when you visit a website, your browser sends a request to the site’s server, and the site’s server answers with a 3 digits code: an HTTP status code. Simply put, these codes are the equivalent of a two-way conversation between your browser and a website’s server. They communicate about everything, whether things are going smoothly, touch-and-go, or…
Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. For many years I’ve been asked by agencies and businesses alike “John, how do I find more leads?” While I fully understand the heart behind question, respectfully it is the wrong question to be asking. There are quite a few ways to grow a business, some of which…
When you’re investing in content marketing and specifically blog content to drive organic traffic and audience, it’s important to understand how to optimize blog posts for SEO so that you get the best return for your efforts. After all, creating blog content can be a time consuming and energy-draining activity even when it’s driving audience and business to you. Because it’s time consuming, getting it right is super important. I’ve been in SEO for over a decade now, and over that…
In the last five years of Credo, we’ve spoken with thousands of businesses who are looking to hire an outside provider for their SEO initiatives. The understanding of SEO varies by company and person we speak with, but usually they understand at minimum the three core tenets of SEO: Technical Content Links If they do not understand these three, then of course we explain them so that they are more educated when hiring. The reality is that we’ve found that…
*Don’t forget to like and subscribe to this channel so that you’re notified about weekly videos moving forward! What is on-page SEO? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we connect great companies with the best pre-vetted digital marketing firms. Today we’re talking about on-page SEO. It’s a topic I get asked about a lot as a veteran SEO and something that a lot of people who we speak with who are thinking…
Looking for a new digital agency that can accelerate your SEO lead generation results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. A relatively basic yet important part of SEO is the meta tags included on the page that tell the search engines important information about the page’s topic. You can think of HTML meta tags on a web page like the computer in your car that is telling the…
Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. If you’re hiring a marketing firm, or thinking about it, make sure you check out our free guide to hiring a marketing firm. Today we’re going to talk about what SEO is and when you should use it for your business. Now there is a lot of misinformation, or just incomplete information,…
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