How to Create an Effective B2B Marketing Budget

Posted by on July 24, 2023 in B2B Marketing

Creating a well-defined marketing budget is essential for B2B businesses looking to drive growth, attract customers, and maintain a competitive edge. However, determining the right allocation for your marketing budget can be a challenging task. In this blog post, we will explore the various options and routes B2B businesses should consider when creating a budget. We will discuss the percentage of the overall budget dedicated to marketing, the impact of the business lifecycle, and the key factors that businesses need…

Why You Need More Pages On Your Site For SEO

Posted by on July 22, 2022 in B2B Marketing/SEO Tactics

Over the last 6 weeks, I’ve been auditing some websites for SEO and creating what I call an “opportunity audit.” It’s a 6–8 page report outlining a site’s opportunities, where they stand against their competitors, and the 3–6 projects I’d focus on for SEO if I were them. It’s been a bunch of fun. It’s been nice to get my hands dirty with SEO again and to point some companies in the right direction. I’ve noticed something, though, that is…

How to create an effective B2B lead magnet

Posted by on October 7, 2021 in B2B Marketing

Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.

The Value of Case Studies in B2B Marketing

Posted by on August 12, 2021 in B2B Marketing

Case studies are helpful in all types of marketing, but are particularly powerful in the B2B arena. We’re going over a few reasons why in this blog post.

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