The 10 Most Common Projects a Custom Web Development Company Handles

Posted by on September 7, 2023 in Web Development

Looking to hire a custom web development company? Click here to get matched with specialized web development agencies specific to your brand’s needs. Custom web development companies are the creative problem-solvers of the digital world.  They’re the teams businesses turn to when they need tailor-made website development solutions that off-the-shelf options can’t provide. The main benefit of hiring a custom web development agency is to help create a bespoke digital solution that meets your needs and achieves your web design…

Perform a UX Audit Step-by-Step (& How it Benefits Your Business)

Posted by on August 31, 2023 in Web Development

Considering a specialized UX audit? Click here to get matched with pre-vetted UX professionals. A user experience (UX) audit systematically evaluates a website or app’s user experience. It is designed to identify usability problems and opportunities for improvement.  A UX review can be conducted internally or by a digital agency specializing in UX audit services. These services usually include usability testing, user research, and web analytics. This guide takes you through the essentials of a UX audit, including a brief…

How to Improve Your Success Rate With Backlink Outreach

Posted by on August 30, 2023 in SEO Tactics

Looking to improve your backlink outreach strategy? Click here to get matched with specialized SEO agencies. Backlink outreach is the process of reaching out to other websites and asking them to link to your website. This is a cornerstone of SEO (search engine optimization), as link building can help your website rank higher in search results. However, traditional link-building outreach can be time-consuming and ineffective. Larger websites are bombarded with backlink requests, making it less likely they even open your…

High-Ticket Digital Marketing: How to Approach Lead Nurturing

Posted by on August 16, 2023 in Marketing Strategies

Need to refine your high-ticket digital marketing approach? Click here to get matched with digital marketers who have deep experience lead-nurturing for premium products. High-ticket digital marketing revolves around selling premium-priced products or services. While it holds the potential for substantial profits, mastering this niche demands a well-crafted strategy and a relentless commitment to lead nurturing to woo potential customers. This article explores the key components of a successful high-ticket marketing strategy and how to nurture high-ticket leads effectively. The…

Landing Page Conversion Rates: 9 Copywriting Tips to Live By

Posted by on August 16, 2023 in Content marketing

Captivating copywriting for landing pages is non-negotiable. Click here to get matched with specialized copywriters who know how to write copy that converts. In this article, we’ll share nine copywriting tips that will help you boost your landing page conversions. We will wrap up with common landing page copy mistakes to avoid at all costs.  Landing pages are the cornerstone of any online marketing campaign. They’re the pages visitors land on after clicking on a link in an email, an…

Improve Customer Retention: Don’t Stop Marketing to Buyers

Posted by on July 26, 2023 in Marketing Strategies

Want to improve customer retention? Click here to get matched with specialized digital agencies who can help. Running a successful business goes beyond acquiring new customers; it involves nurturing relationships with your existing customer base. Smart brands fully capitalize on their past customers by implementing a well-executed customer retention marketing strategy. A study by the Harvard Business Review shows how smart they are. Acquiring a new customer can be up to 25 times more expensive than retaining an existing one….

Unbounce Landing Page Tips & Tricks (From a Designer)

Posted by on July 24, 2023 in Marketing Strategies

Every good marketing campaign deserves high-converting landing pages. By routing potential customers to custom landing pages geared toward campaign goals, you can speak to each user with calls to action designed to spur a specific action. With an omnichannel approach to digital marketing, building landing pages can quickly become overwhelming, which is where Unbounce comes in. The Unbounce landing page software is an AI-powered tool marketing teams can use to create eye-catching pages that get results.  What Are Unbounce Landing…

GA4 Migration: Answering Your FAQs

Posted by on July 24, 2023 in Marketing Operations

If you are a Google Analytics user, then you’ve likely heard of the major upcoming changes to the platform– the switch to Google Analytics 4. This switch, which officially occurred on July 1, 2023, means users must migrate from Universal Analytics (GA3) to Google Analytics 4 (GA4). Unlike the last major change, the switch from GA2 to GA3 in 2012, this migration will require a bit more effort. Despite the many differences between the new GA4 and the old Universal…

Marketing to Gen Z: The Do’s & Dont’s

Posted by on July 17, 2023 in Marketing Strategies

Struggling to market your brand to Gen Z? Click here to get matched with specialized digital agencies who know how to engage the consumer’s of the future. Gen Z is the future of marketing.  As one of the most prominent consumer groups, this generation is already significantly impacting the market. That influence will only grow in the years to come, so businesses that want to succeed must understand how to market to Gen Z effectively. Long story short, marketing to…

AI Marketing Campaigns: 8 Ways to Use This Technology

Posted by on July 11, 2023 in Marketing Strategies

Looking to add AI to your marketing campaigns? Click here to get matched with top marketing agencies who streamline the process. Artificial intelligence (AI) is rapidly changing how we live and work. In the marketing world today, AI is used to automate tasks, personalize campaigns, and measure results. As AI innovation continues to flourish, AI technology will become even more involved in conducting business. While the impact of AI is somewhat obvious, how to best wield AI for marketing campaigns…

AI for Content Marketing: Is it as Good as Human Writers?

Posted by on June 29, 2023 in Content marketing

Looking to add AI to your content marketing strategy – but not sure where to start? Click here to get matched with top marketing agencies who can help. As you may have heard a couple thousand times by this point, the rise of AI-generated content presents businesses with a slew of potential benefits. Artificial intelligence (AI) has rapidly transformed various industries; AI for content marketing is no exception.  But amidst the hype, a cautionary tale arises for businesses entrusting their…

When Should You Get A Website Revamp? (5 Signs to Look For)

Posted by on June 21, 2023 in Web Development

Tired of your website looking tired? Click here to get matched with top web design specialists. Your website is your online storefront. It’s the first impression potential customers have of your business, and it’s often the deciding factor in whether or not they choose to do business with you. That’s why it’s so important to keep your own website up-to-date and looking its best. If your website is updated or cluttered, it will likely look unprofessional and trustworthy to potential…

The Impact of AI on Marketing (The Obvious & Not-So-Obvious)

Posted by on June 13, 2023 in Marketing Strategies

AI, including advanced systems like ChatGPT, has emerged as a game-changer in the world of marketing and advertising and has revolutionized the way businesses approach marketing strategy. In this blog, we will explore both the obvious and not-so-obvious impacts of AI on marketing. From automating repetitive tasks to delivering personalized customer experiences, AI has proven to be a transformative force, driving efficiency, engagement, and conversions to unprecedented levels. By harnessing the power of artificial intelligence marketing tools, marketers can streamline…

Paid, Owned, and Earned Media: What to Know & How to Measure

Posted by on June 2, 2023 in Marketing Strategies

What is paid, owned, earned media – and how to make the most of yours? Click here to find pre-vetted digital professionals to help align your goals with your media strategy. Paid, owned, and earned media play a pivotal role in helping businesses reach both their target audience and marketing objectives. But what exactly are paid, owned, and earned media? How do they differ, and how can you measure their effectiveness?  In this guide, we delve into these questions. We…

6 Benefits of User-Generated Content & How to Start a Campaign

Posted by on May 3, 2023 in Marketing Strategies

Looking to spruce up your digital marketing strategy? Click here to get matched with specialized digital agencies specific to your brand’s needs. In an age ruled by social media and digital marketing, user-generated content (UGC) is a proven, cost-effective, and humanizing tool for businesses to connect with their audience. At a glance, here’s how UGC can benefit your business: In this article, we’ll take a deep dive into these seven key benefits of UGC. You’ll also find some practical tips…

Is Hiring a TikTok Marketing Agency Worth It?

Posted by on May 2, 2023 in Social media

Looking to hire a social media agency? Click here to get matched with specialized digital agencies specific to your brand’s needs. Are you considering TikTok digital marketing for your business? With the app’s exponential growth in popularity, it’s not surprising that companies are exploring ways to leverage its influence.  But here’s the real question: is it worth hiring a TikTok marketing agency to help you navigate the platform’s advertising options? The answer depends mostly on your audience. But beyond Gen…

The Best AI Writing Tools in 2023 (And Should You Use Them)

Posted by on April 12, 2023 in Content marketing

Prefer real humans to AI writing tools? Click here to get matched with top marketing copywriters. AI (artificial intelligence) writing tools are growing up right before our very eyes. Whether you’re a blogger, marketer, or content creator, these AI chatbots are there to help you save time, write more effective copy, and streamline your content creation process. However, while these AI content writing tools become smarter, faster, and far more intuitive each year, the number of services has also skyrocketed….

The Misunderstanding of Social Media Metrics

Posted by on April 5, 2023 in Social media

Looking to hire social media marketing specialists? Click here to get matched with digital agencies specific to your brand’s needs – fast and for free. Social media has become an integral part of modern business. Mainly, because social media marketing provides an opportunity to reach millions of people with the click of a button.  Smart businesses see this potential and are leveraging social media to promote their brand, engage with customers, generate more leads, and drive more sales.  However, along…

Voice Search Marketing: How to Be Competitive

Posted by on April 4, 2023 in Marketing Strategies

Looking to hire voice marketing specialists? Click here to get matched with specialized digital agencies specific to your brand’s needs. Voice search has been growing at a meteoric rate in recent years. In fact, recent reports show that nearly 50% of the US population now uses voice search on a daily basis. That’s up from 20% in 2019—a 30% increase in just the last five years alone.  Whether looking for directions in the car, seeking some mid-cooking cooking tips, or…

The Not-So-Obvious Value Social Media Agencies Deliver to Clients

Posted by on March 22, 2023 in Hiring a marketing provider/Social media/Uncategorized

Looking to hire a social media agency? Click here to get matched with specialized digital agencies specific to your brand’s needs. Social media is only going to grow as younger generations move into adulthood and make up a lion’s share of the workforce, become primary decision-makers, and then influence even younger generations. That’s why savvy businesses are turning to social media agencies to help them grow their online presence and fuel their sales numbers.  In this blog, we’ll explore the…

Target Audience Analysis in the Digital Age: Why It’s So Important

Posted by on March 22, 2023 in Social media

Looking social media professionals to help streamline your target audience analysis? Click here to get matched with specialized digital agencies specific to your brand’s needs. The digital age has changed the way we live, communicate, and interact with businesses.  With changes abounding, identifying the wants and want nots for your products and services is instrumental in the success of your business strategy. To that end, the best way to understand how to be successful is by understanding your potential customers….

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