GA4 Migration: Answering Your FAQs

Posted by on July 24, 2023 in Marketing Operations

If you are a Google Analytics user, then you’ve likely heard of the major upcoming changes to the platform– the switch to Google Analytics 4. This switch, which officially occurred on July 1, 2023, means users must migrate from Universal Analytics (GA3) to Google Analytics 4 (GA4). Unlike the last major change, the switch from GA2 to GA3 in 2012, this migration will require a bit more effort. Despite the many differences between the new GA4 and the old Universal…

22 PPC Statistics for 2023

Posted by on July 24, 2022 in Marketing Operations/Marketing Strategies

Here are 22 of the most important PPC statistics you need to know going into the new year.

Pros and Cons of Hiring a Generalist Agency vs. a Specialized Firm

Posted by on December 2, 2021 in Marketing Operations

Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.

Skills to Look for in a Marketing Hire

Posted by on September 9, 2021 in Marketing Operations/Marketing Strategies

Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.

How to Tell When to Expand Your Marketing Team

Posted by on July 29, 2021 in Marketing Operations

It’s not always obvious when you need to bring on more team members. We’re going over a few of the most common signs.

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