Looking for a new digital agency to help improve your customer retention? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. It’s no secret that acquiring new customers is costly and time-consuming. That’s why many brands now understand that customer retention is as important as—and more cost-effective than—focusing solely on new customer acquisition. By The Numbers: New Customers vs. Old Customers The Harvard Business Review found that it can…
Looking for a new digital agency that can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. As an ecommerce marketer, you’re probably well aware that SEO and organic traffic can be used very effectively to grow the business. In fact, 35% of all website traffic comes from organic results and only 4% goes to PPC. And yet, many companies invest way more into…
Looking for an SEO expert agency that can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. If you’re here you probably need, or think you need, to hire an SEO expert for your company. You may also call them an SEO specialist or SEO provider, but no…
Looking for a new digital marketing agency that can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies. It’s fast, free, and we get it right. Studies show that marketers who set goals with a digital marketing plan are more likely to report success over those who don’t by a whopping 429%. But you can’t just set some marketing goals and call it a day. You have to put in the time and…
Looking to replatform your website to a modern CMS? Did you know that Credo helps companies find the right web development agency to work with? Schedule a free evaluation with our team to learn more. Did you know that old websites cost companies a lot of money every day? If we accept that every additional second of load speed costs a business 7% of conversions, old websites with old code that is no longer up to date cost businesses a…
One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? There are many variables to take into account when considering the best Content Management System (CMS) for your small business’ company website in addition to SEO. Key considerations include: Maintenance and maintainability; Customization; Ease of use However, SEO is absolutely a consideration that you should take into account for your website. SEO needs to be a cornerstone of your…
Building links is one of the hardest parts of SEO, and you probably know that the best links — links that help you rank — come from authoritative websites that are hard to get mentioned on. It is indeed possible to get mentioned on these sites, though. And it doesn’t necessarily involve hiring an expensive PR firm to pitch your story. Let’s be honest — most companies don’t have a good story to tell. They’re doing great work and delivering…
Websites are constantly changing, which means that pages on the internet come and go. As early as 2003, a study found that 2% of the internet was disappearing every week. Another study found that 66.68% of domains that ranked in the top 30 in Google in 2010 were nowhere to be found by 2015. Because the internet and websites are fluid, content gets lost. If you’re actively working on a website, adding pages and links and new features, then this…
I am an acquisition marketer. I have been in digital marketing driving traffic to websites for 13 years now. Suffice it to say, I’ve seen a lot in my day. I’ve been in digital marketing through SEO’s Panda and Penguin algorithms, Facebook’s Cambridge Analytica scandal, dis and misinformation flooding platforms, and so on. So, when I point something out you know it’s because I think it’s big. I also write this as a business owner, a business owner who is…
Hiring is hard, time-consuming, and stressful. And yet, you know that this is one of the most important processes of successfully scaling and building your business. This holds true in any industry. But when it comes to hiring a digital marketing agency in 2022, the hiring process can be a special kind of demoralizing. The industry average for hiring a marketing agency is 8-12 weeks. (With Credo? You can expect 3-5 weeks.) Let’s be honest, you don’t have 8-12 weeks…
Looking for a new digital marketing agency that can accelerate your results and get you more website traffic? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. [This post is updated annually to add and remove ways to drive traffic to your site. It was last updated May 2023.] You…
I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo Follow a diet, no cheat meals No alcohol When I heard it was 75 days, I thought to myself “oh that’s not bad.” Then I looked at each of the…
Transcription Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to hiring a digital marketing firm. …
This post is for you marketing leaders and entrepreneurs out there. Today we’re going to talk about what growth marketing is and if your business needs it. I lived in San Francisco for three years working in tech, and at that time the term “growth” was just starting to really become a thing. There was the term “growth hacker” which was popularized in this post from Andrew Chen of Andreesen Horowitz titled “Growth Hacker is the new VP of Marketing.”…
One of my favorite hobbies is skiing. My wife and I love it so much we’ve made it a priority in our lives, and our almost two year old has already been on skis. I was recently skiing at Breckenridge, which is about 1h45m from Denver. It was a powder day with about 4-6 inches of fresh snow on the ground. For one lift ride, I was on the same chair as two snowboarders. It was a six seater, but…
“I’m going to start small and then if it works, I’m going to scale up.” I’ll be honest with you. If I had $5 for every time I’ve heard this over the last half decade, I’d have a (much) nicer car than I do. And I’m a car guy. The above statement is usually also lumped in with questions like “what’s the least I can invest to see a return?” and “Are there any guarantees?” As we all know, there…
Mentioned resources: Guide to hiring a marketing firm SEMrush (free 14 day trial here) Screaming Frog Ahrefs Sitebulb Overview Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. Today we’re going to talk about the top SEO ranking factors. There is SO much talk out in the SEO industry about ranking factors, and unfortunately there is a lot of misinformation. And…
I recently published a post called “Where to start with marketing if you don’t have much budget“, where I talked through a conversation I had with someone who was looking to hire marketing help. They’re a business owner, not a marketer, but they were trying to take a small budget and buy top-shelf marketing services. That’s not possible of course, but when I encounter someone like that (which is fairly often) I always ask myself “So they can’t afford what…
Table of contents SEO doesn’t have to be a black box What is an SEO audit? Analytics and Search Console Search Console Historical data Crawl your site Backlinks SEO monitoring Competitor research Prioritizing fixes Fairly often we hear business owners and marketing teams tell us “we’re looking to invest in our organic growth but don’t know where to start” or “we’ve seen a drop in our organic traffic but don’t know how to get it back.” If this is you,…
The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…
I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end development in university, and fell into SEO around 2009. I’ve always loved the organic side of marketing, getting to dig into why things rank (or don’t), and how to work well with the algorithms to help them accomplish their goal of surfacing the best results for each individual query. Like many clients I’ve worked with…
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