What’s the Best CMS for Small Business SEO?

Posted by on August 21, 2022 in Growth/SEO Tactics/Small Business

One question we get a lot is: What’s the best CMS for small to medium size businesses to use for SEO? There are many variables to take into account when considering the best Content Management System (CMS) for your small business’ company website in addition to SEO. Key considerations include: Maintenance and maintainability; Customization; Ease of use However, SEO is absolutely a consideration that you should take into account for your website. SEO needs to be a cornerstone of your…

What franchisors and franchisees need to know about digital marketing, with Jordan Choo from Kogneta

Posted by on August 19, 2021 in Small Business

One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how to establish guidelines for digital marketing. Luckily there are people like Jordan Choo, my guest today, who are experts in franchise digital marketing. In this video we discuss: How much…

How to optimize for “near me” searches

Posted by on April 23, 2019 in Small Business

Google, on average, gets over 100 billion searches a month. Most of these queries come from mobile phones. However, arguably the best feature Google boasts isn’t its search capabilities, but rather its ability to identify nearby locals through its “near me” query (when it can locate your mobile device’s location).   Whether you’re going to lunch in a specific locale or cruising an unknown interstate out of town, Google can use your location to identify nearby restaurants, grocery stores, salons…

Where to start with marketing if you don’t have much budget

Posted by on March 19, 2019 in Dear John/Small Business

The other day I was asked this question by someone I was speaking with on the phone: I don’t have much to spend (maybe $20k for the year including ad spend) on marketing this year, so if you were me where would you put your budget? I love questions like these, because it means they are usually very open to advice and wanting to do things right instead of demanding something like “SEO optimization”. We all start somewhere and in…

Shopify vs Magento for ecommerce – which is best?

Posted by on October 12, 2017 in Product Comparisons/Small Business

One question we hear a lot is if you should use Shopify or Magento for eCommerce. So our researchers dug into the problem and came back with a few findings. The short version is that Shopify is a commercial eCommerce platform where you pay to use the service as a subscription. Your site is hosted by Shopify on their servers. This is much like SquareSpace or WordPress.com, where you do not have to worry about hosting or upkeep, but you…

Why marketing providers ask what your budget is, and why you should tell them

Posted by on September 20, 2017 in Small Business

One sticking point around hiring someone for marketing services is around the cost. If you’ve ever had discussions with me or an agency/consultant, most of us will tell you that great work done by an expert does not come cheap. In our pricing survey, you’ll learn that most agencies and consultants charge $150+ per hour for their work. You won’t see those prices on places like UpWork usually.

How to Easily Evaluate Digital Agency Marketing Proposals

Posted by on September 5, 2017 in Business/Small Business

There is a massive difference between knowing you need help with your digital strategy and knowing how to fill that all-important void. When it comes time to do just that, the ever-increasing pool of digital agencies makes it increasingly difficult to evaluate the differences between one marketing proposal (and digital agency) to the next. As of today, there are over 150,000 digital marketing agencies and consultants in the US alone. That is a lot of agencies trying their very best…

CMO, Here are 6 ways to keep communication open with non-marketing teams

Posted by on August 31, 2017 in Business/Small Business

Are you in charge of marketing at your company, yet struggling to get buy-in or communicate across departments to get things done? The truth is that modern marketing teams have to partner with other business units. In the past, we were able to go off and do our “marketing things” like PR and trade shows that required very little overlap with other departments.

The biggest mistakes marketing agencies see their clients making

Posted by on August 17, 2017 in Small Business

SEO can be a black box, and many business owners have minimal understanding of it. To that end, that’s why you hire a professional to help you out. At the same time, there are many things that agencies wish their clients knew so that progress could be made faster.

What does an SEO agency or consultant actually do?

Posted by on July 27, 2017 in Small Business

This is a question I get asked a lot, both as a business owner and an SEO consultant in my own right. The truth is, it’s a great question. If you’re hiring someone to do SEO for you, you need to know what you are paying for. This is why I coach agencies and consultants to help you understand specifically what they are including in a scope of work for your business. It’s also a great question because different agencies…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.

SaaS Startup SEO Advice

Posted by on July 13, 2017 in Growth/SEO Tactics/Small Business

Most startups underinvest in SEO for a really long time. If that’s you, listen up. On the one hand, I can’t blame you. You’re trying to get a new thing off the ground and just keep it alive, and maybe even grow it. You’re trying to figure out your customer segments, how you’ll make money, who you need to hire and when, and so much more. Trust me, I’ve been through all of it over the last two years running…

SEO Site Migration Checklist: How to migrate your website and not kill your SEO efforts

Posted by on June 29, 2017 in Growth/SEO Tactics/Small Business

Migrating your site to a new domain or URL structure is a huge undertaking whose SEO implications should not be taken lightly. In fact, I would say switching URLs and technical stacks can be one of the highest risk things you can do for your site’s SEO. Sometimes, though, we have to do things that are risky for other reasons. Maybe politics is at play and you were not involved in the decision. Or maybe the UX team has made…

How to market a small business

Posted by on June 15, 2017 in Growth/Small Business

If you are looking to market your small (or medium or even large) business, it’s all about your audience. That’s where you start and that’s how you market to them.

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