For companies investing in content marketing such as blogging, ebooks, and more a full time content marketing manager can pay for themselves quickly. Many content marketing managers also work with a content marketing agency to scale production and outreach while the Content Marketing Manager is working on strategy. This is the way we see content marketing work best, so that the CMM is not the only one responsible for all the writing, PMing, promotion, and more. It’s a big job and…
For companies running PPC (pay per click, as in Google Ads or Bing Ads) at scale (over ~$15,000 per month), a full time PPC manager can pay for themselves quickly. Many PPC managers also work with a PPC agency as their spend continues to scale and the PPC Manager is working on strategy, but having a PPC Manager at the company leading PPC strategy can be useful. So how do you hire a PPC manager if you have decided that is…
Hiring is hard in the best of times, but hiring someone for an SEO manager role can be very challenging if you do not know what to look for. First let’s discuss what an SEO Manager is and who should be considered at this level, then let’s look at some SEO Manager job descriptions we’ve mined from around the internet. What is an SEO Manager? An SEO Manager is a mid-level position either in-house or at an agency. I’ve been…
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