SEO, to the non-marketer, may seem like a magic combination of witchcraft and wizardry. You hear terms like “links”, “canonicals”, and “duplicate content” being thrown around which cause your head to spin as if you were high on a mountain with a brain deprived of oxygen.
Not a fun place to be (unless there is a lot of powder below and you push through the pain).
The goal of this post is to give you, the business owner, resources to read to get you up to speed enough to know good questions to ask consultants when to hire a consultant, or even to start doing SEO on your own before you decide to either outsource it or bring it in-house.
Table of Contents
SEO Blogs to read
Moz
Distilled
Seer Interactive
State of Digital
Siege Media (a Credo consultant)
Search Engine Land
Search Engine Roundtable (for search engine news)
Whitespark (Local SEO)
Moz
SEO Twitter accounts to follow
Danny Sullivan
Rand Fishkin
Barry Schwartz
Michael King
Marshall Simmonds
Phil Nottingham (video SEO)
Paddy Moogan
Adam Audette
Dan Shure (small business SEO)
Ross Hudgens
Evergreen SEO Resources
Beginners Guide to SEO
Linkbait Guide
Linkbuilding Book by Paddy Moogan
Excel for SEO (a bit dated now)
Ecommerce SEO guide
Ecommerce SEO book
Brands to follow for marketing inspiration.
You might never be this big, but they can inspire you to greatness.
Backcountry.com
Zillow
Outside Online
RedBull
Betabrand