Mentioned resources:

  1. Guide to hiring a marketing firm
  2. Moz Beginner’s Guide to SEO


Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. 

Today we’re going to talk about how to rank your website in Google.


Now, if you’re watching this video you probably have a few challenges:

  1. You’re not getting enough traffic from the search engines to feed your business
  2. You’re not ranking as well as you think you should be
  3. Your traffic dropped and you’re trying to figure out why.

These are all common challenges when it comes to SEO. Over the course of my 10 years in SEO, I’ve experienced all of these and seen companies experiencing all of them. Luckily, there are proven and consistent ways to improve your website and rank your website in Google.


The opportunity ahead of you, if you finish this video and apply the strategies I outline, is threefold:

  1. More organic traffic from search engines
  2. More revenue from that organic traffic
  3. Building assets like email lists that help you generate more revenue

Ranking your website in Google can seem complicated or like a black box, which is a term I’ve heard many times. But it doesn’t have to be.

When I was first starting Credo, I knew SEO was going to be a channel we’d invest in because it is the marketing channel I know best. We can rank and drive traffic. But it’s easy to get distracted, and I’ll admit that I have from time to time.

But if you want to rank in Google, there are just three simple things you need to know and follow. The common myth is that SEO is complicated. When you get really deep into the nitty gritty of it all, it can seem that way. But when you look at  businesses that are ranking the best, they’re nailing the three things  I’m about to tell you.

The core framework of SEO is simple, and it’s three things.

  1. Technical SEO. Built on a proven technical framework, following SEO best practices for things like title tags, canonicals, XML sitemaps, and redirects. Technical SEO lets you scale.
  2. Content.  There’s conversion oriented content and then there’s editorial content meant to attract prospects higher in the funnel. Content is hard to scale, but can be immensely powerful. Conversion content goes on your main pages to encourage people to take action, while editorial content exists to answer questions and educate. Both are needed.
  3. Links. Links drive SEO still, and links from relevant websites that also have your potential  customers will move the needle for you both  with ranking and referral traffic.

Because we are on the topic, the sites I see not ranking well are  those that are overcomplicating things and dabbling in a bit of this and a bit of that. There are rarely silver bullets in SEO, and the results come from the hard work. 

Now that you’ve watched this video, you know how to rank your website better in Google. You do this through

  1. Great technical SEO
  2. Content that meets the user where they are in the journey and gives them the best answer
  3. Links from other websites to yours to show its popularity to the search engines.

Mentioned resources:

  1. Guide to hiring a marketing firm
  2. Moz Beginner’s Guide to SEO