If you’re an agency owner or consultant, you probably have challenges with client retention.

Retaining clients is the holy grail of consulting, but it’s hard. You’re consistently driving results for them, working super hard on their strategies, even over-delivering on work at the expense of your company’s profitability.

And then they fire you with two weeks notice even though you have 30 days in the contract.

Sucks, right?

To help you out, I recorded this video about retaining clients. I genuinely believe that most clients leave not because the work is bad, but because they don’t see the value because their expectations are wrong or you are not communicating effectively. Often, both are at play.

In this video I cover:

  • How communication solves all problems
  • Better ways to set client expectations
  • Why you should talk with your clients every week on the phone.

How to retain clients – setting expectations and communication from John Doherty on Vimeo.

Enjoy, and I’d love to hear what questions you have about sales that I can address for you!