I’ve worked inside of and with quite a number of agencies. One of the common gripes I hear from consultants is:

“Our freaking sales team sold this project and it’s not what the client needs.”

Don’t you hate it when that happens? You may have sold a project and gotten that revenue, but I can almost guarantee you that this client will not stick around after the initial engagement simply because they aren’t getting the right project for them.

To help you out with this, the video today covers how you can bring consultants into the project.

In this video I cover:

  • The role of sales execs and why they should learn what they are selling
  • Why every project needs 10-15 minutes of a consultant’s time before it’s sold
  • How this 10-15 minutes can get the consultant more excited as well
  • How the consultant can deliver the right project to the sales exec.

As I said, it’s a private video and you need the password CredoPlus! to access it. Here’s the video:

Enjoy, and I’d love to hear what questions you have about sales that I can address for you!