There are a whole host of WordPress plugins. At a quick glance at the WordPress Plugin directory shows that there are close to 43,000 plugins available. That number does not appear to include those stand-alone plugins that work with WordPress. In the unofficial WordPress Plugin Directory, there are 22 different categories of plugins, with over 2,700 subcategories. That is a lot of plugins!

Based on our experience, here are the 8 best WordPress lead generation plugins, both paid and free.

Paid WordPress Lead Gen Plugins

Gravity Forms

Use: Form Lead Generation
Price: From $39

Benefits and Features:

  • Customizable forms for different pages
  • Great support
  • Easily styleable for your site’s needs
  • Custom logic for forms

Get Gravity Forms



Use: Email list building, automation, and CRM
Price: Free trial, $49/mo based on number of contacts

Drip is an email marketing, marketing automation, and customer CRM for the digital age. Their messaging is focused around ecommerce, but we used it very successfully for a long time with our membership-based business model. It’s modern, easy to navigate, and easy to put onto your website via their slide-up widgets and embeddable forms to capture new customer leads.

Support via email.

Get Drip



Use: Landing pages for email list building (integrates directly with Drip and others)
Price: $25+/month

LeadPages is more than just a WordPress Plugin. According to their website they offer many benefits to using their services.

1. Digital delivery of content made easy
2. Many different templates available
3. Ability to turn 404Error messages into opt-in pages
4. Compatible with Facebook
5. Integrated with all major email service providers

SUPPORT – LeadPages has an entire page dedicated to support. You can conduct a general search or link to support categories. They also have a learning center and a FAQ section. If all these options don’t pan out, then you can send an email.

Get LeadPages

Thrive Leads

Use: Email list building
Price: $67+ – According to the Thrive Themes website, it is used by over 9,000 customers.

There are four main benefits:
1. Combines six different ways to capture information in one plugin
2. Allows you to target offers to visitors
3. A/B testing
4. Provides an overview of metrics

SUPPORT – Thrive has a bank of FAQs. If the FAQs don’t answer your questions, you can email the support team.



Use: Email list building
Price: $49+

According to the OptinMonster website there are several benefits to using their plugin:

1. Easily built variety of forms
2. Targeted offers to visitors
3. A/B testing
4. Mobile app add-on option
5. Animated effects
6. Statistical reports

SUPPORT – OptinMonster has two different paths for support – technical questions for existing customers where you can submit a support ticket and basic questions – for pre-sale questions or general questions.

Popup Domination


Use: Email list building
Price: $47+

Popup Domination, as the name implies, is a popup plugin. According to their website there are over 60,000 websites currently using this plugin. According to the Popup Domination website, they offer several benefits:

1. They specialize in popups and do it better than anyone else
2. Entry/Exist popups
3. A/B testing
4. Statistical reports
5. Ability to customize popups
6. A WordPress Plugin and a stand-alone plugin

SUPPORT – Popup Domination has no visible support link on their website.

Free WordPress Lead Gen Plugins

WordPress Content Upgrade Plugin


Use: Email list building

As this plugin’s name implies, it is a WordPress Plugin. Content Upgrade requires that your visitor provide email information in order to obtain bonus information from your website. If you find you need a more robust Content Upgrade, you can progress to the Content Upgrade Pro, which is a paid plugin.

SUPPORT – Since Content Upgrade is a WordPress plugin, you can access support from the WordPress.org site.

WordPress Leads


Use: Lead Forms

This plugin is WordPress’s first fully extendable CRM plugin. In addition, it can stand alone or work with other WordPress plugins. Not only does this plugin allow you to see what your visitor looked at on your site, it also allows you to see where your leads are coming from.

SUPPORT – Since WordPress Leads is a WordPress plugin, you can access support from the WordPress.org site.



Use: Email list building

According to the Icegram website, they are the ‘Best Free WordPress Plugin for Optin Forms’, but you would expect them to say that. There are close to 14,000 users of Icegram, which is not the highest number of users so maybe “Best” is hyperbole. They mention several different benefits to their plugin:
1. Higher conversions
2. It’s free
3. Popups and forms
4. Over 180 features and customizations
5. Add-ons
6. Easy to use

SUPPORT – Icegram has some links to common issues. If those links don’t answer your question, then you can submit a query to Icegram.

These are the 10 WordPress plugins we and those we asked have used and recommend. What have we missed?

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