Course

Local SEO Course from Semrush

Free

For 17 years, Greg has been doing SEO for businesses in different verticals to boost their visibility in search results.

Most people don’t realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched for.

When most marketers and business owners talk about SEO, they’re talking about regular, traditional SEO that targets Google’s traditional algorithm.Google uses a different algorithm to return localized search results, and Local SEO is the strategy of optimizing signals to target that specific algorithm.

In this free short course, he’ll teach you his specialty — Local SEO — to help bring your business to the top of the map pack and local search results.

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Syllabus



What is Local SEO?

In this lesson, the first in the Local SEO course, we're going to be talking about how Local SEO is different from regular SEO and why it's important.
Most people don't realize that Google uses multiple algorithms to return search results. Search engine optimization, commonly called SEO, is the strategy of optimizing signals on and off a website to influence how the site shows up when certain keywords are searched for.

Local SEO Ranking Factors

Local SEO can be incredibly complicated – tactics that work for businesses in one vertical won't necessarily work for businesses in another. The things that you'd do for a personal injury attorney are totally different from the things you'd do for a plumber

Links and Local SEO

Google's local algorithm looks at links differently than its traditional algorithm. Most local business websites operate on a much smaller scale. The majority of local business sites only have a few hundred linking domains – sometimes not even 100.

Content and Local SEO

Website content has always been one of the main factors in SEO – obviously, you can't rank for a keyword phrase if you don't have related information on your website.

Citations (Backlinks for Local SEO)

In this fifth lesson of the Local SEO course, we're going to be talking about citations and how they matter for Local SEO.

Citations are mentions of your business's NAP info – name, address, and phone number – on other sites. They're your online ID – third-party backups of your business info that help prove that you're a local business at your actual address.

Reviews

In this sixth lesson of the Local SEO course, we're going to be talking about reviews and how they matter for Local SEO.

Reviews aren't just important to potential customers, they're a big factor in Google's local algorithm. Remember – Google's local algorithm has always been entity based, and customer reviews are basically crowd-sourced entity data.

Google My Business

In this seventh lesson of the Local SEO course, we're going to be talking about Google My Business, or, as it's sometimes still called, Google Places.

Your Google My Business – or GMB - profile is your business listing on Google, where you're able to tell Google specific information about your business. It's a direct interface with Google's entity information about your business.

Google Posts and Q&A

In this eighth lesson of the Local SEO module, we're going to be talking about Google Posts and Questions and Answers, two features of Google My Business.

Other Signals

In this ninth lesson in the Local SEO module, we're going to be talking about other signals that influence local search visibility.

In this lesson, I'm going to go over the smallest slices of pie – even though they don't carry much weight, it's important to understand how everything fits together in Google's local algorithm.

Reporting

In this final lesson in the Local SEO module, we're going to be talking about how you report your results to your client or your boss.

You've got to know how to report your results if you want to keep your job – whether you're reporting to a client or to your boss, it's important to know what to present and how it should be presented.


Creator: Greg Gifford


Greg Gifford
Greg Gifford is an experienced SEO consultant specializing in Local SEO. He is the Vice President of Search at SearchLab, a local SEO and PPC agency located in Chicago, IL. With over 17 years of experience, Greg has been an honored guest and speaker at top SEO conferences around the globe. He graduated from Southern Methodist University with a BA in Cinema and Communications, and has an obscure movie quote for just about any situation.

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