The average Facebook ads provider worldwide charges $137.38 per hour. The average Facebook ads agency in the US charges $136.69 per hour.
Let’s be honest – Facebook advertising has changed a lot in 2022.
From last year’s iOS updates (which improved privacy for users but destroyed advertiser results) to Facebook’s outage in early October and their various scandals throughout the year, it’s become harder and harder to get a decent return on Facebook advertising.
The social media giant even rebranded (more of an escape hatch from incessant controversy attached to Facebook) in late 2021, to Meta.
Why are marketers willing to put up with the shenanigans? Because their customers, by and large, are likely thumbing through Facebook right now.
Facebook… Meta that is, is still a platform that can make you money, though the landscape overall has shifted.
Many companies are finding that their marketing mix has changed throughout 2022, and thus their budget allocation has shifted.
A lot of businesses advertise on Facebook worldwide as well, judging from their $27.9 billion from advertising in Q4 of 2021 (according to Statista).
As with PPC, it is important to take your agency’s management costs into account when calculating ROAS and ROI from the channel.
Facebook advertising also tends to be slightly more resource-intensive than PPC, as Facebook (and Instagram) advertising involves not only copywriting but also ad creative and design.
Thus, Facebook advertising does tend to be a bit more expensive to run than simple text-based PPC ads.
This page last updated on June 28, 2022 by John Doherty
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