Worldwide SEO providers charge $112.22 on average per hour. 50% of SEO providers worldwide have a monthly retainer minimum of under $3,000 per month.
SEO is an interesting channel when talking about pricing.
The reality is that many SEO providers tend to undercharge for the amount of value that they bring to a business.
When you look across types of businesses and industries, organic traffic often drives at least half if not more of digital revenue.
So why does SEO get such a small slice of the overall marketing budget pie?
It is not uncommon to see that out of a $100,000 per month marketing budget at least $80,000 goes to PPC and other advertising (like Facebook ads) while $20,000 or less goes to the rest of the channels including SEO.
Before we get into that, here is SEO pricing according to our 383 respondents who do SEO for clients:
Let’s outline what you’re paying for when you hire an outside provider to do SEO for you.
This is about hiring an SEO agency here, as a consultant is usually hired for their strategic expertise.
SEO pricing is usually based on two things.
The number of hours needed from the agency. You can calculate this by their “blended hourly rate”.
Make sure you’re not paying for W hours of one person’s time at X hourly rate and Y number of hours at Z hourly rate.
Second, the cost (plus the agency’s time to manage it through) of things like content or research for content.
It is important to remember that when paying for SEO, you are paying for inputs and actions. You should know how they will get you rankings and traffic and tie this to your revenue.
You ultimately need to see revenue increase to make the investment worthwhile and to allow you to continue to grow your business.
It is up to you to do your due diligence, ask for case studies, and understand how SEO works enough to ask good questions.
You also need a solid understanding of your business metrics and have the ability to forecast, and then measure against that, to see if your agency is on track to hit those metrics you established beforehand.
This page last updated on July 25, 2022 by John Doherty
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