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We talk to a lot of people here at Credo who are looking to start marketing and trying to determine what to spend. I have a framework for that. That part is, in perspective, pretty easy. But what is a lot harder is knowing when to scale your marketing spend. In this article I am going to unpack how I think through when to increase spend on a certain channel and when to keep it the same or even cut…
One of the fun parts of our jobs here at Credo is talking with companies who have grown a great lifestyle business to the half million dollar or so per year mark, and are now ready to start marketing. This is fun because if a company has grown to that mark off essentially no formalized marketing, doing real marketing can really take their growth to the next level. The important thing is approaching marketing in the right way. And that’s…
Should you work with generalist marketers or specialists? We’ll break down the pros and cons of both.
I recently completed a program called 75 hard. In this program, every day for 75 days you: Do two 45 minute workouts, spaced at least 3 hours apart, and one has to be outdoors Drink a gallon of water Read 10 pages of a business book Take a progress photo Follow a diet, no cheat meals No alcohol When I heard it was 75 days, I thought to myself “oh that’s not bad.” Then I looked at each of the…
In a world that is constantly changing, it’s nice to have up to date strategies that help you stay ahead of the pack. SEO strategies are no different, especially with a marketing channel that makes up such a large percentage of revenue for many businesses and is always changing. I’ve been in SEO officially for 11 years, though have been around the periphery of it and building businesses and audiences online since the mid-2000s. In that time a lot has…
Your customer or buyer persona is a critical way for your marketing to bring in leads. Here’s how to update it when necessary.
Though blogging is more competitive now, it’s still a great way to bring in new leads. Here’s what you need to know to succeed with blog marketing in 2021.
How do you consistently come up with relevant, exciting blog topics? We’ve got a few tips.
There’s been a constant in the inbound and content marketing worlds for as long as I can remember that “blogging is dead.” Now, whenever I hear something “is dead” I always first look to see what that person is trying to sell me instead. Interestingly though when I search [blogging is dead] in Google I get a search results page full of people saying things like “Yes but no!” or obvious statements like “No it is not but it’s not…
Over the past few years I’ve become very interested in investing. Stock market, property, cryptocurrency, it’s all fair game and interesting to me. This is partially why when I speak with marketers and founders (especially founders), I notice often that their mindset and approach to marketing is one of marketing as an expense instead of as an investment. As 3xcorp says so well: An expense costs you money; an investment is supposed to make you money. When viewed as an…
Let’s face it, website forms are old and usually pretty terrible. You click through to a site and want to contact them, but they need 16 fields of information plus your firstborn child before they’re speak with you. Chat bots were supposed to solve the issue, but we’ve all used those and know that the vast majority are terrible. They don’t get us where we want to go and just ask us to dig through help docs to find answers….
Recently I saw a tweet from my acquaintance Justin Jackson over at Transistor.fm where he shared a blog post on Transistor written by his daughter (I don’t know her age, but it blows my mind that people I consider peers have kids old enough to write blog posts on company website) about her findings from a survey of her peers (Gen Z) and where they listen to podcasts. Her takeaway (graph below) is that Gen Z largely listens to podcasts…
I grew up in a pretty conservative evangelical Calvinist “Christian” church and household. Thus, I learned to look at things in a very binary way. Right/wrong. Black/white. Good/bad. Sin/not sin. Chosen/not chosen. Redeemed/not redeemed. It’s an interesting way to grow up that doesn’t really hold up (IMO) once it comes up against the real world (outside of that line of belief’s safe bubble). I’m not here to debate religion though, so I’ll just say I haven’t been to church outside…
Looking to craft a powerful B2B lead magnet? We’ve got the perfect framework for you in this post.
Why does marketing cost so much? Hey there I’m John Doherty and I’m the founder and CEO of Credo where we help great companies get introduced fast to the best pre-vetted digital marketing firms. And if you find this content helpful, I’d love for you to subscribe to this channel so that you’re notified about weekly videos moving forward. Be sure to stay to the end where I’ll tell you where you can go to download our free guide to…
Ever wondered about the most important skills to seek out in a new marketing hire? We’ve got you covered.
Are you struggling to put together a proper marketing budget, or not sure where to start and how to think about budgeting for marketing so you can hit your growth goals? Then this video is for you. What’s covered If you’re watching this video, you probably have the following challenges: You’re spending on marketing, but you’re not sure if what you’re paying is worthwhile or even within market norms. You’re not hitting your goals through marketing, and you’re trying to…
Are you a business that focuses on your local area? If so, then this video is for you because I go deep with local marketing expert Greg Gifford. What we cover In this video, we cover the following: Minute 05 – The difference between nationwide and local marketing Minute 06:10 – How searches change based on where you’re located Minute 7:25 – My pizza story – why local SEO is important Minute 11:25 – I do some searches in my…
One of the most common questions I get from businesses who are trying to grow is that they’re not sure whether to hire in-house for a role or hire an agency. My answer is that they’ll eventually hire both, but that isn’t helpful with determining who to hire first. In this video you are going to learn: The revenue under which it makes sense for the founder to own marketing and work with an agency Between what revenue a founder…
One of the areas of digital marketing that I know woefully little about is franchises. I worked with a franchise company (InterContinental Hotels Group) years ago on their corporate site, but I never really had great answers for questions around what their franchises could do to help SEO or how to establish guidelines for digital marketing. Luckily there are people like Jordan Choo, my guest today, who are experts in franchise digital marketing. In this video we discuss: How much…
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