Grow your business through digital marketing advice and up-to-date strategies.
Find the right digital marketing partner with Credo.
My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where he embedded this tweet from John Mueller on the Google Webmaster team: You focus too much on links, imo — I’m glad that we use 100s of factors in our crawling, indexing, and ranking algorithms. — 🍌 John 🍌 (@JohnMu) January 22, 2019 Now, take this tweet with a grain of salt as it’s literally…
My wife and I arrived through the end of the tunnel at about 6,000 feet, having just hiked down about 650 stairs on the highest peak on Madeira. Madeira is a semi-autonomous island owned by Portugal and located about 300 miles off the coast of Africa. We were there on our babymoon, with my wife 7 months pregnant, and decided to go hiking as we are oriented to do. To get there we drove up an impossibly skinny road through…
In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents across 19 countries participated in that survey. We would love to grow that this time around so that we can provide more accurate statistics for the industry! Thank you everyone for your contributions! We had 272 survey responses, and are now at work analyzing, visualizing, and writing up our discoveries! Stay tuned for a launch…
Podcasting has grown significantly in the last five years: As has interest in areas like dropshipping (which is one small part of ecommerce overall): According to Digital Commerce 360: Consumers spent $453.46 billion on the web for retail purchases in 2017, a 16.0% increase compared with $390.99 billion in 2016. That’s the highest growth rate since 2011, when online sales grew 17.5% over 2010. Ecommerce is huge and growing fast. It’s the modern day version of owning a brick and…
Hiring is hard in the best of times, but hiring someone for an SEO manager role can be very challenging if you do not know what to look for. First let’s discuss what an SEO Manager is and who should be considered at this level, then let’s look at some SEO Manager job descriptions we’ve mined from around the internet. What is an SEO Manager? An SEO Manager is a mid-level position either in-house or at an agency. I’ve been…
I have been an unabashed organic marketer for the last decade. I started by blogging in the early 2000s, then went deep into front end development in university, and fell into SEO around 2009. I’ve always loved the organic side of marketing, getting to dig into why things rank (or don’t), and how to work well with the algorithms to help them accomplish their goal of surfacing the best results for each individual query. Like many clients I’ve worked with…
Looking to improve your ROI and/or ROAS from your digital marketing? An experienced digital agency can do that. Click here to schedule a call with our team to find the best agencies who can get your business back on track. When you speak with a digital agency about running your paid acquisition campaigns, such as Google Ads or Facebook Ads, you should hear key metrics like “ROI” and “ROAS” somewhere in the response. You likely know what ROI (return on…
Check out this episode on iTunes. As I’ve been building Credo for the last few years, I’ve realized that in order to have a chance of succeeding as an entrepreneur or high-impact professional you have to upgrade your mindset. Now, I’m not the most woo-woo of people. I resisted meditation for a long time. I don’t take mind-enhancing supplements. I tend to be skeptical of a lot of things like “setting your intention” or “the habits of millionaires”. But, I…
There’s a lot of advice out there about investing in social media advertising and how it’s the wild west of advertising, with cheaper clicks just like Google Ads had back in the day. But if you’re a product company, when should you invest in them? I spoke with Brandon Doyle, cofounder of Wallaroo Media, who are a social media advertising specialty agency. I’ve known Brandon for a long time now, they were my first Credo customer, and Brandon is our…
Has your website traffic inexplicably dropped and you have no idea why or how to fix it? A traffic drop can be a scary thing because it often goes hand-in-hand with a revenue decline. If you’re reliant on organic traffic for a large percentage of your business, then this can sometimes mean a strain on your business that leads to other uncomfortable realities like layoffs. If you’ve experienced this, we want to help you get your business back on track….
Looking for a new digital agency to accelerate your SEO efforts? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Search engine optimization is a staple in any effective digital marketing strategy. It delivers people to your site who know exactly what they want, and are ready to take action. It also gives businesses the opportunity to reach searchers all over the world. But what if that isn’t…
Choosing an online marketing firm to work with is a scary task. Who can you trust? How can you pick the right one? How can you guarantee that they’ll do great work? What if you hire the wrong one? Never fear, because since late 2015 we’ve seen north of $30M in digital marketing work and helped thousands of companies connect with the digital marketing providers who we have vetted and know will do fantastic work for them. Along the way we’ve…
One of the more impactful things I’ve been asked in the last few years was if I am smart or wise. In fact, it was my therapist from a few years back who asked me the question, so I decided to record a quick podcast episode about it so that I could explain the difference. Here’s the audio if you would like to listen here, or go find it on iTunes here. Also, apologies in advance about the sound quality….
Looking for a new digital agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. After you’ve had calls with marketing agencies that you are considering hiring to help you solve your business problem or take your business to the next level, you’ll probably receive…
At Credo, we have helped over 6,500+ businesses, and spoken with many more, over the last few years to get them introduced to qualified digital agencies and then help them make the right decision about who to hire. Along the way, we’ve discussed with them their approach to investing in a new channel or getting a marketing program started. When I ask about budget, the usual response I get is something along the lines of “Well it depends on what…
It’s nearly impossible to avoid online marketing in today’s economy. After all, over 54% of the world’s population is now online. In North America, it’s a whopping 95% of the population! But what exactly is online marketing? While it’s a simple term, it’s often misused, misunderstood, or only partially explained. A Google search of, “what is online marketing?” turns up over one billion answers. Some of which focus on only content marketing, or just search engine marketing. While in reality,…
Looking for a new digital agency to help grow your business? Schedule a free marketing evaluation with our team to meet the right agencies fast. It’s fast, free, and we get it right. Driving more traffic to your website through SEO is an exercise in science, research, hard work, and doing the right things over time. I like to say that “Good SEO is good strategy combined with a consistent budget applied over time.” SEO can be very hard when this…
Do you work at or run a business that lives or dies by the number of qualified leads you bring in? If you’re a services business, especially a B2B business, of any kind then you know the struggle here. I wish I had a dollar for every time I heard this from a consultant or business: “I need more leads!” “My biggest challenge in growing my business is in generating enough quality leads.” For one of my many drip email…
Congratulations, you’re hiring an SEO for your business. While this is an exciting time, you’re probably also wondering how to make sure that the person you hire is the right person for the job. If you’re not an SEO yourself, it’s doubly hard to know! Let me tell you a story. I’ve been working in SEO since about 2009, and over the years I’ve hired quite a few full time SEOs across the agency where I worked as well as…
If you’ve spent any time at all researching ways to get your brand in front of a larger audience, you’ve probably heard of content marketing. It’s now considered a staple in the digital marketing world, and many companies attribute a significant amount of their success to this approach. But if you’ve never used content as a marketing tool, you might be skeptical as to whether investing your time and budget in creating original resources, only to give them away for…
Search Engine Optimization (SEO) is one of the most widely searched for topics online (with 509,000,000 results). And for good reason: SEO helps grow your business. In fact, 66% of marketers said that improving SEO and growing their site’s organic web presence were their top priorities in 2017. We’ve all read the success stories and outlandish headlines about SEO taking a business from zero to thousands of visitors in just a few months. Andrew Dennis shared that he grew a…
Loading...