Why followups are the most important part of your sales process

Posted by on February 7, 2019 in CredoCast/Pro Blog

Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency. And why did he ultimately end up signing with someone we referred him to? Because I kept following up with him every month, without fail, while they were working through…

How to run a cashflow positive service business

Posted by on February 6, 2019 in Business/Pro Blog

Let me tell you a story. A few months ago I was speaking with a Credo agency during our monthly catchup. Per usual, we were going through the clients we had sent them in the recent past and discussing them. We do these monthly with our Preferred agencies, and often they turn into consulting sessions once we’re through the business side. This particular agency told me that their billing process worked this way: Client signs contract Agency sends content ideas…

Google says SEOs focus too much on links. I agree.

Posted by on January 31, 2019 in Marketing Industry/Pro Blog

My friend Barry Schwartz recently wrote a post over on his site Search Engine Roundtable entitled “Google’s John Mueller: You Focus Too Much On Links” where he embedded this tweet from John Mueller on the Google Webmaster team: You focus too much on links, imo — I’m glad that we use 100s of factors in our crawling, indexing, and ranking algorithms. — 🍌 John 🍌 (@JohnMu) January 22, 2019 Now, take this tweet with a grain of salt as it’s literally…

Announcing the 2019 digital marketing industry pricing survey

Posted by on January 16, 2019 in Announcements/Marketing Industry/Pro Blog

In 2017 we published our digital marketing pricing survey, which became one of the most referenced pricing surveys in the digital marketing industry. 184 respondents across 19 countries participated in that survey. We would love to grow that this time around so that we can provide more accurate statistics for the industry! Thank you everyone for your contributions! We had 272 survey responses, and are now at work analyzing, visualizing, and writing up our discoveries! Stay tuned for a launch…

Is Google’s push towards local good for the consulting world?

Posted by on June 11, 2018 in Marketing Industry

Over the last few years, Google has undeniably made a lot of changes to their search results pages (SERPs). If you work in SEO you can probably point out hundreds of small changes, and if you’re just a marketer or an average Joe then you’ve probably felt like “something” is different. As someone who looks at “consultant” and “agency” search results a lot, as they are a main driver of Credo’s business, I’ve noticed some alarming changes over the last…

SEO services are dead.

Posted by on May 15, 2018 in Marketing Industry

Generic SEO services are dead. If you sell generic “SEO services” as well as “web design services”, “social media services”, and other generic terms that say nothing about what you actually do, then you will soon be out of business. Or, you will continue the client churn and burn with high acquisition costs for low budget clients who want to pay nothing and get everything. And this is your own fault because of how you have positioned yourself.

Build a business to suit your life, not your life to suit your business with Aleyda Solis

Posted by on January 18, 2018 in Business/Consulting Strategies/CredoCast/Entrepreneurship

Aleyda Solis is one of my favorite people in the digital marketing world. She’s whip smart, has a ton of hustle, is always doing interesting things and sharing the learnings with others, and she’s super fun to hang out with (I’ve had hangovers for days after hanging out with her). She’s also an incredible marketer and entrepreneur, and over the last few years has built a business that she loves running from wherever she happens to be in the world….

3 Things You Need To Do To Close New Clients

Posted by on August 29, 2017 in Marketing Industry/Sales

Do you want to close more of the leads coming to you into new clients and therefore more revenue? If so, you have to follow these three rules of sales: Follow up with everyone within an hour of receiving their message. Follow up with them every couple of days for the first week, then send a final email that you are going to close their record. Set their expectations for next steps and keep to what you commit to. If…

Why I dislike “Cost Per Lead” in advertising

Posted by on July 20, 2017 in Marketing Industry/Small Business

I am going to say something that many of you will disagree with: You should not base your marketing investment decisions off of cost per lead in the B2B space. In fact, I think cost per lead is the worst metric you can look at as you build a service-based business.

No Nonsense Content Marketing

Posted by on July 11, 2017 in Growth/Marketing Industry/SEO Tactics

Two weeks ago at the MN Summit I presented this deck entitled “No Nonsense Content Marketing”. I have removed one slide that I gave away an an attendees-only gift, but the presentation otherwise is below in its entirety. Enjoy.

A Lead Generation Growth Hack with Gravity Forms and Calendly

Posted by on July 4, 2017 in Growth/Marketing Industry

You work in lead generation, or run a business where you need to get more people contacting you about your business, listen up. If you are not converting the “leads” that are coming to you, or the “leads” that are coming to you are not qualified and are way too far up the conversion funnel to be of value to you, you don’t need more leads. You need better ones. This is a hack I came up with to convert…

PPC Pricing Ponderings: In Defense of Percentage of Spend (And a New Model!)

Posted by on June 20, 2017 in Marketing Industry/Pricing

In the never-ending debate on the best PPC Pricing Model, Kirk Williams responds to a recent article against Percentage of Spend pricing by defending it. See his thoughts here, on why Percentage of Spend pricing doesn’t necessarily misalign the agency’s goals with the clients. Make sure to read to the end, where he also presents a variation of the model as a new way to price that brings out the best in all models.

Should Digital Agencies Charge a Percentage of Your Ad Spend?

Posted by on May 31, 2017 in Business/Marketing Industry/Pricing

Looking for a new PPC agency who can accelerate your results? Schedule a free marketing evaluation with our team to meet the right agencies fast. In this economy, you can’t afford not to. It’s fast, free, and we get it right. Matching brands with agencies is literally what we do. Many paid acquisition agencies and digital agencies charge a percentage of spend for their fees.  The question is: does this pricing strategy create a recipe for client-agency disaster? Or, can…

What’s New in Credo Pro

Posted by on March 30, 2017 in Premium

Hi everyone – In this post you’ll find some information about some upcoming changes to Credo Pro. Over the last few months I have been digging deep into the Credo business metrics and also working with a business coach to figure out how I grow up as an entrepreneur and how to make Credo work better for all of you, which is my number one priority and what keeps me awake at night.

51 Ways to Drive Traffic To Your Site in 2021

Posted by on March 30, 2017 in Consulting Strategies/Growth/SEO Tactics

This post is updated annually to add and remove ways to drive traffic to your site. It was last updated August 2021. You need more website traffic. If you run an online business, traffic is your lifeblood because it enables your business model to work and pay your bills. Therefore, you need to employee multiple strategies to bring new visitors to your site and keep old visitors engaged with your content. Here are 51 ways to drive and increase traffic…

How Often Should You Communicate With Your Clients?

Posted by on March 9, 2017 in Premium

I’m involved in a few different groups of consultants and agency owners online, including Credo. One question I see a bunch is agency owners or consultants asking others how often they speak with their clients. This is a very important question, but I also want to turn it around a bit and say that it’s the wrong question. If you’re asking this question, you’re really just looking for the bare minimum that you can do. In reality, if you just…

Growth Challenges, Hiring, and Cold Outreach

Posted by on February 9, 2017 in Premium

Yo Credo pros! It’s been a bit since I’ve published a video for you. I got a Mac back in November and fired up iMovie today for the first time in probably 10 years, and wow. It’s really moved forward! That coupled with my new home office setup (and my new cactus) I’m back in the game, so expect more of these coming up.

Scaling Documentation and Training at your company

Posted by on January 5, 2017 in Premium

Hey there! Happy Thursday! I hope the new year is off to a great start for you. Personally, my wife and I just moved to Denver Colorado and are in the middle of getting our lives and house here set up. I wish I was writing this from my office, but my office is full of our stuff that we haven’t put away yet! A short idea for you today to get you started in the new year if you’re…

How Much To Charge For Consulting

Posted by on December 8, 2016 in Consulting Strategies/Pricing

When most people start consulting on their own (and subsequently hire people and start an agency), they charge too little. Don’t be embarrassed – everyone does it. When I did my first freelance consulting projects in 2011/2012, I charged $50 per hour and was billing hourly. I realized years later that I made them ~$2,000,000 dollars from my SEO work, and I made ~$2,500 from that engagement. Great ROI for them, but not for me. With my next few clients,…

How To Write A Lead Response Email That Gets Responses

Posted by on November 30, 2016 in Premium/Sales

Hey Credo pro – You’re on Credo because you want to build your business and get more clients. One of the toughest parts of any sales program is getting responses from leads, and Credo is no exception. When you are responding to an Open Lead on Credo, you’re one of multiple (up to 4) responses, so you still need to set yourself apart from others.

TVFMS – What To Do When a Client Has Not Paid You

Posted by on November 17, 2016 in Premium

Ahh the freelance life. Work wherever and whenever you want to, make more money and work fewer hours, retire young. At least that’s the dream, right? Unfortunately, it’s not always reality. One of the toughest realities to run into (and if you have not yet, you will) is when a client does not pay you for the work you have done for them. So what can you do? That’s what this week’s video is all about! The tips: Stop working…

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